VIDEO & PODCAST

We understand broadcast and how to communicate with your customers.   We identify with an audience and then make it relevant.

THE VIDEO

If you truly want to connect with your target audience, you need to share yourself with them on a regular basis. While you could publish a blog post or share photos on social media, there is nothing more personal than video. Video content allows your customers to see inside your operation, get a feel for your personality and feel like they are in the moment with you.

In short, videos are a great way to know you are connecting with consumers and that you have the attention as well as the curiosity of anyone who is watching.

The Rise Of Video Content

If you think about when YouTube first launched, many people thought it was going to bomb and never be sustainable. Now, there are more than 1.9 billion people who visit YouTube each month. There is even a new brand of celebrity that has been created as a result: the incarnation known as the “YouTuber.” These content creators have quickly become “internet famous.” People connect with their channels and with their brands to know what is happening with them every day.

If you want to attract people to your site, you need to create content that is going to delight, enthrall and engage people with your brand. Creating a loyal brand following requires developing a relationship built on trust and also making your name one people count on daily for their needs. And while there are many different methods for creating and hosting video content, the reasons behind using video have remained the same.

Video For Teaching And Sharing

Creating real connections happens when an audience is able to understand the events that are happening in real time with solutions like live streaming. In those moments, it is possible to make magic when reaching out to your audience. Video enables a person to learn in a way that is experimental and also in a way that allows them to see a process. Every person who learns something new learns by watching, listening or experiencing something — or a combination of all three, which video can provide.

Video For Real Connections

Video is one form of media that enables you to form meaningful connections with your audience. If you have a message to share, video content allows you to get it out to people in an engaging way. Take Virgin America, for example. Before being integrated into Alaska Airlines, Virgin America managed to get nearly six million people to watch an airline safety video — without actually taking a flight — by creating an entertaining and engaging music video.

Above all, your audience wants something that is real. Many companies are harnessing the power of video by bringing real people and real customers into the equation. One way to do this is in the form of video testimonials. In addition to being informative, this also allows there to be a real connection when the people who are appearing in the video are not paid actors.

Today’s consumers want to connect with your brand and understand it. A very large part of that is making sure they know who you are and what you do in an intimate way. Giving behind-the-scenes tours of your facilities and showing viewers how a product is made and your “secret sauce” are great ways to win over new fans time and time again.

THE PODCAST

Podcasts are great in the legal, financial, and business services industries.

As the world becomes busier, the podcast format has become incredibly popular. Audio content allows the listener to multitask. A recent study showed that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.

Here are some amazing statistics for podcasting in 2020:

1. Over 55% of the US population have listened to a podcast
2. In 2020 over 155 million people listen to a podcast every week
3. Around 24% of the US population (68 million) listen to podcasts weekly
4. Podcast listeners consume an average of seven different shows per week
5. There are over 700,000 active podcasts and 29 million podcast episodes available
6. The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners

Perhaps the most significant benefit for advertisers is that 80% of listeners finish almost the entire podcast episode.